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So impressed was Oswald with Adams's direct, obvious and no frills approach he gave him work to do as a filing clerk. But it wasn't long before Adams discovered the copywriters and vowed staying one. Long ago the company were working with a big campaign for the peach canner. The copywriters were developing a great struggle to come i'll carry on with an original approach, when one day the top copywriter chanced to spot Adams's idea for the campaign. Has been crushingly simple, yet productive.



Creative is great, but just remember that the best reward is an increase in spend. Remember the problem of hiring individuals who see service as 'beneath them' - if the job paid better, there might be more people seeing service as a job in in addition to itself!

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